Marketing isn’t working….. Well, not the spray-and-pray, hit-and-hope variety. Even the recently fashionable programmatic marketing is leaving marketers disillusioned. For while these methods may be reaching large audiences, in many cases, those audiences aren’t relevant, aren’t interested, and certainly aren’t showing any intent to buy. In fact, at any given time, only 2-5% of any given audience[…]

We Need to Talk About Conversion Ratios in Traditional Marketing Campaigns…. 0.3%. Did you know that that is the average click-through rate is for a B2B digital ad? That really is a very low figure. I’m sure that you don’t need us to tell you that, but we had to say it. Of course, if[…]

4 QUICK STEPS FOR SUCCESSFUL LINKEDIN LEAD GENERATION It is estimated that 75% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why we have[…]

THE BASICS OF CRM MAINTENANCE: HOW CLEAN IS YOUR DATA? If you don’t actively cleanse and update your data it is estimated that 70% of your database could be inaccurate after just one year. CRM Maintenance is a necessity. With record numbers of business formations the UK, in 5 years’ time around half of the[…]

IS YOUR CRM DATA UP TO DATE? WOULD CLEANSING THE DATA ENABLE YOU TO GENERATE NEW BUSINESS? If you didn’t clean-up your CRM database of old and out-of-date leads after the GDPR changes in May 2018 – shame on you! Aside from the threat of GDPR bad practise looming over us like the Dementors in[…]

Did you know that on average, a sales team spends only a third of their day talking to prospects. Is that the best use of their time? At BDP, we don’t think that it is….we believe that the most efficient and productive sales teams need to be split into 4 key roles. Why you need a[…]