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Marketing isn’t working…..

Marketing isn’t working….. Well, not the spray-and-pray, hit-and-hope variety. Even the recently fashionable programmatic marketing is leaving marketers disillusioned. For while these methods may be reaching large audiences, in many cases, those audiences aren’t relevant, aren’t interested, and certainly aren’t showing any intent to buy. In fact, at any given time, only 2-5% of any given audience[…]

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4 QUICK STEPS FOR SUCCESSFUL LINKEDIN LEAD GENERATION​

4 QUICK STEPS FOR SUCCESSFUL LINKEDIN LEAD GENERATION It is estimated that 75% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why we have[…]

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THE BASICS OF CRM MAINTENANCE: HOW CLEAN IS YOUR DATA?​

THE BASICS OF CRM MAINTENANCE: HOW CLEAN IS YOUR DATA? If you don’t actively cleanse and update your data it is estimated that 70% of your database could be inaccurate after just one year. CRM Maintenance is a necessity. With record numbers of business formations the UK, in 5 years’ time around half of the[…]

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